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Date: 2011-05-27 18:53:56
Social Butterfly Club Monthly Newsletter Dec 2010
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Influencer: The Power to Change Anything
I got this book at the 2010 BC Human Resource Management Association’s Annual Conference. Kerry Patterson was a speaker, and one of the authors of this book. I was intrigued by the bold claim title of the book and read on with much interest. There are many case studies and pioneers who had many trials and tribulations in becoming world class influencers with ambitious goals, either to get rid of Guinea worm in Africa, lower the aids transmission in Thailand, or turning around the lives of criminals and drug addicts in San Francisco in the Delancey Foundation. Below are some of the most powerful methods that helped them to succeed. 1) All master influencers identify the behaviours that they would like to change. Sharing concepts and statistics will not help them change, because they see it as a large problem outside of themselves. If you actually inform them to change a vital behaviour (eg. wearing a condom), the results could be extraordinary. Change a few behaviours, not 20 at the same time. 2) Study the best. There are always people who excel in a wave of failure, or buck the trend. Study what they do and what are the keys to their success. 3) Find positive deviance, and duplicate. 4) Discover recovery behaviour and make sure lapses in bad behaviour don’t stay or get repeated; have a support network. 5) Test your results. Behaviours sometimes have different result in different location. 6) Change people’s minds through vicarious experience 7) Use stories to change people’s minds through radio, TV soap operas, etc. People will attempt to change their behaviour if: 1) they believe it’s worth it; 2) they can do what is required. 8) When trying to get people to change a behaviour that is not pleasurable to them, focus on intrinsic satisfaction, results, and sense of accomplishment. Practice, practice and push yourself a little further in your ability in having a new behaviour. 9) People who are respected and connected can exert an enormous amount of influence over any change effort. Become an opinion leader. 10) Enlist social capital (eg. crowd sourcing). When everyone is doing it, it’s easier to implement change in behaviour. 11) Design small rewards for vital behaviour, not results. Choose extrinsic rewards third because you don’t want to train people to act purely for the reward. Lack of punishment also sends a strong message, so act quickly to correct bad behaviour. 12) Your physical environment might not be conducive to your desired change in behaviour, so examine and update. 6 Sources of Influence: Personal Motivation - make the undesirable desirable Personal Ability - surpass your limits Social Motivation - harness peer pressure Social Ability - find strength in numbers Structural Motivation - design rewards and demand accountability Structural Ability - change the environment The key message of this book is make change inevitable. If you would like more free resources, you can visit www.influencerbook.com to watch a video interview of some of the case studies. |
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