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Date: 2009-07-16 12:51:28
Social Butterfly Club Monthly Newsletter - May 08


Social Butterfly Club Membership Contest
 
 
WIN A VIP NIGHT OUT FOR TWO!

Open to current members by referring a friend to join the Social Butterfly Club and to new members that sign up between June 1 2008 – Sept 1 2008. Those who enter will receive a chance to win:

1)    A couple’s spa treatment at Dominelli International College of Esthetics ($200 value)
2)    Star Limousine will be your mode of transportation for your whole VIP experience ($500 value)
3)    Dinner for two at the Kentizen Restaurant in Tinseltown ($60 value)
4)    Hotel stay for two at the Landmark Empire Hotel ( $300 value)

We’ll be doing a big promotion for our membership drive. Look out for our street team in Social Butterfly Club T-shirts/clothing on English Bay during the HSBC Celebration of Light fireworks, and watch out for our beautiful promo postcards at a café near you!  You can also see our ad in the Celebration of Light evening program, and on Onyx Media screens at 90 different locations around town.  If you like to be a part of our street team, call Alice at 604-773-5231!  Our goal is to have 10,000 new members by Sept 1, 2008. 

Dominelli Carnevale 2008
  
Red Carpet Entrance (Off Set Rental/Holly North)                          Fireman painted gold, with Barbara Beam     
  
 Paparazzi volunteer photographers
  
Italian Cultural Centre with Q1 Productions' amazing lighting -LED with millions of colors.        11 body painting artists and their models & 5 judges

Kenya was painted by Samantha Rae, who came in first place, also won last year's Dominelli Carnevale Body Painting Competition


I had met Rita Dominelli at last year’s Dominelli Carnivale through a friend, Michael Jeaffres, who turned out to be her son-in-law  It’s just serendipitous that we happened to be back-to-back speakers one month apart for the Small Business Monthly Bootcamp seminar with Sandra Gibbs.  I thought Rita had style, pizzazz and business success - what can beat that?

Her Dominelli Carnevale was fast approaching in 5 weeks, and her event coordinator had to leave the project due to a family emergency, so I jumped on board to help with finding all the entertainment, design of audio visual and décor (where Matt O’Donnell from Tantalus Productions was a HUGE help), fundraising ideas (charity rose sale, charity photo corner), the ‘wow factor’ (complete with red carpet and a ‘paparazzi’ entrance), geting people on board for silent auction items, donations into the swag bags, finding volunteers, and the equipment transportation.

I assembled a great team for Gracious Host Events (or I should say I used the law of attraction?) and brought Raymond Chou and Stacy Gibson into my life, who became my summer interns and have helped me immensely.  Raymond helped me get 10 paparazzi volunteer photographers together and helped with the show flow, while Stacy helped me stay in touch with everyone involved including with sponsors, volunteers, client, and media.  On average, I slept about 4 hours daily in the past 2 weeks, but it is definitely worth it when you see your vision come alive.

We were at the Italian Cultural Centre the day before the event to drop off Chair Décor tablecloths and chair covers as well as Off-Set Rental’s tents, then, on Friday morning at 9am, we officially started.  By 5:30pm, when I walked back into the ballroom, my mouth dropped open, and I was speechless.  I was astounded at how $6500 worth of lighting could completely transform a room, and how good the greenery Wild Bill’s provided us looked on stage.  Of course, the centerpieces Muriel Anne from Floral Inspirations created were just the right touch with a little LED to add the right sparkle.  The event entertainment opened with mysterious fog, while four golden Adonis’s walked out with the map of the world painted on their back.  The theme of the event was “The World” so, over the hour of a 7-course multicultural meal, we saw Salsa, Merengue, Tango, heard Italian opera singing, were wowed by the high back flips from Capoira martial arts, and grooved with our drum sticks to the Drum Café’s amazing energetic performance.

I knew I did a good job at the event when I looked over to the table next to me, and saw a whole table of 60 year old-looking proper Asian gentlemen banging their drum sticks and cheering on the performers!  It was something I had never seen before, that level of excitement and involvement from an audience.
   
    Master Mbuyiselo Ncapayi of Drum Cafe!
  
                   Nina Perez & partner for Baila Vancouver  

 Hip Hop Dancers from Harbour Dance Centre

Then, the body painting competition started, and we were truly dazzled by the level of detail and artistry from the 11 body-painting artists.  They painted national symbols, landmarks, animals, etc. based on their chosen country’s theme.  It created endless ‘oohs’ and ‘ahhs’ from the audience when the models walked off the stage and came up close and personal.  People took pictures with body art models as if they were celebrities, and treated them like goddesses.  I cannot believe the painting took 4 hours to complete, but it was really stunning to say the least.  These artists are real artists, who painted the plains of Africa, Greek temples, and on one model, even replicated Michaelangelo’s art in the Cistine Chapel.

I was so relieved and happy to hand out swag bags as our guests started to leave the gala with the biggest smiles on their face.  I was able to convince about 10 groups of people to go on video camera to give us live testimonials.  Some of the best comments I’ve heard was that it was like going to the Oscars, and it was the most wonderful event they’ve been to in Vancouver. 

We have a lot of people to thank!  Especially all the friends that came through with in kind sponsorship, who donated thousands of dollars to this event in order to support the BC Firefighter’s Burn Fund. I’d like to thank the following:

Lamar Transit Advertising - for giving us a charity discount for the bus advertisements
Georgia Straight - for giving us a small ad space before the event, and covering the event. I’d especially like to thank Charlie Smith (General Editor) for being an MC for this event.
Metrotown Minuteman Press – sponsoring majority of the printing of 10,000 postcards, 2,000 posters, 300 evening programs, etc.
Multigraphics – Graphic Design
Video Open House – One stationary camera
Channel M – Media sponsorship (pre-event commercials)
The Beat 94.5 - Media sponsorship (pre-event commercials), street team at event handing out freebies
Hester Creek Wine– Wine tasting during reception
Tinhorn Creek Wine – Wine during gala dinner
Trade Exchange
Floral Inspirations – donated $1000 worth of flowers for centerpieces and the charity rose sales
Manites Flower Shop – arranged all 30 centerpieces, 2 large arrangements, and prepped all 100 charity roses.
Wild Bill’s – 2 big Roman pillars, all of the greenery
Holly North Productions – fog machine, stanchions, mini lights
Off-Set Rentals – 10 by 20 and 10 by 10 tents, sandbags
Ace Angels International – Body Art Models
Spread Media – Graphic Design
Break Free Productions – Videography
Coast Mountain Photography – Charity Photo Corner
Baila Vancouver – Latin Dance Entertainment
Christina Barbosa – Italian Opera Singing
Vancouver Capoeira Males – Brazilian Capoeira Performance
Drum Café – Master Mbuyiselo Ncapayi with his amazing 5 musicians, 300 drum sticks for the audience to drum along during his 15-minute full show
Gianni Fuoco – live music and sound during cocktail reception
Harbour Dance Centre – hip hop dance performance
Eduardo Real Estate – lending us his big yellow 1 ton truck for transporting all the rental gear

A big shout out to all my wonderful volunteers, especially Michael Gamboa, who worked the night shift Thursday night, was there Friday all day and worked with us until 2am Saturday morning until every tent, table cloth, and chair cover was taken down and stored in Eduardo’s big yellow truck.  Also to my awesome team: Raymond, Stacy, Duduzile, Sahar who were with me all day and night until the very end.  Of course, I can’t forget all our wonderful paparazzi photographers: James, Earl, Andrew Annar, Britney, Cathy, Jesse, Julie, Nancy, Andrew Ling, Tony, Kirk and Tamara.

My team of amazing volunteers who donated their time to make sure this event was a success were true professionals, walking on high heels and looking fabulous like Sue, Allison, Michele, Lucie, Laura, Christian, Deborah, Vivian, Lynn, Daniel, Edwin, Jimmy, Matt, and Jeff.  Two of my personal friends who came in Friday morning just to help me move the heavy stuff were Alejendro, Ahmed Ahmed, and Kryshan Rendall from Novus Television (who jumped in and supported our videography for the night).  THANK YOU all for helping me to put on the best event of my career so far!  I could not have done it with one especially talented individual, that is Matt O'Donnell from Tantalus Productions, who took care of all the event design, floor plan drawing, and AV!

Next year, Dominelli Carnevale will be in front of 30,000 police and firemen from all over the world in June 2009 at the World Police and Firemen Games.  I hope you will come out and join us on that grand evening!  Keep checking back at www.dominellicarnevale.com  If you want to be involved for next year at any level, please contact Alice right away at 604 773-5231.

This event were featured in Tuesday, June 3' 24 hours, Metro News, Thursday, June 5th' Georgia Straight Page 37  www.straight.com/article-148177/samantha-rae-wins-dominelli-carnevale-body-art-competition
and it'll come out on Vancouver View Magazine for June 2008, currently an event coverage clip on Novus TV on Channel 4, coverage also on New Tang Dynasty TV, as well in this past Saturday, June 7th' Burnaby Newsleader, currently on the North Shore Sun website www.whiterocksun.com/index.php?mode=off_the_record_music

WWW.VANCOUVERBC.COM
 
Everything Vancouver BC, from local events to fundraisers plus daily news, videos, directories, blogs, reviews, weather and more. If it matters to you and your city you’ll find it here.
Around the block. Around the clock.
  
VancouverBC.com was created with the goal of becoming the leading online resource for the more than 2.5 million people living in the Lower Mainland and the millions who visit the Vancouver BC area each year.
VancouverBC.com’s mission is to be the ultimate provider of relevant and current information about our city, reflecting our passion and desire to help people enjoy Vancouver BC to its fullest.
VancouverBC.com will quickly become the #1 online destination for Vancouver BC residents and visitors who are looking for the most current and relevant information on What to Do, Where to Eat, Where to Shop and Where to Stay in the city.
The team here at VancouverBC.com is consistently adding new services and features which will help our audience find the goods and services they are looking for throughout Vancouver BC.

VancouverBC.com is Vancouver's premiere online city guide dedicated to providing relevant and useful information in Vancouver BC and surrounding area. VancouverBC.com believes in using the latest technologies to enhance the user's experience, and empower local businesses with easy-to-use web applications that promote events, venues and individuals. VancouverBC.com is the next generation city guide focused on Vancouver BC's Arts & Culture, Entertainment, Dining, Shopping, Services, Travel & Tourism, Local News and Lifestyle.

I just became the Editorial Director for this website, which is owned by Matthew and Adam Toren, who run the very successful Vancouver View magazine.  I’m looking to build a solid team of writers, bloggers, photographers, editors, videographers, TV hosts and executive team who can help me give direction to this new entity.  My purpose in life is to make connections between people and build communities.  I truly believe this will be the vehicle to do that, to give voices to those who are not heard, and to give attention to social issues that the big papers are not covering.  I’m very open to hearing your ideas. 

We’re looking to showcase Vancouver’s Must-See places! Anyone who has an interesting tourist destination in Vancouver that would like coverage through an article, photos or video interview of their business, please contact me ASAP by emailing: alice@vancouverBC.com !

Are you interested in writing for us?
We’re looking for dedicated people that can write a weekly blog post of 500 words, and a monthly article of 1000 words on your chosen topic on a long-term basis. All our writers will receive a full page profile on our site, and will be reviewed for their blog popularity.  There are a few topics that we expect to have 5 blog posts per week such as: Movies, Fashion, Events, Restaurants /Wine/ Dessert/Coffee places, Steals & Deals (summer sales, etc), Local News, Night Life for Youngsters (30 and under), and Hipsters (30 and above- 45), Mobsters (age 45-65), Rants/Raves from audience, Trends (this could be gadgets or cars, or some new product), Giggles (jokes/funny picture).  Please send us a 500 word writing sample along with your head shot and bio ASAP.  The launch party for this site is expected to be this Fall (Sept/Oct timeframe). 

Here are the topics:

Food and Wine and Dessert and Coffee/Tea places in town (because there’s lots of foodies in Vancouver)

Arts & Culture: Plays, live theatre, fashion shows, art exhibits (Emily Carr), art gallery openings, Vancouver Film School, Art Institute, Make-Up/Esthetic schools like Dominelli, Blanche MacDonald, etc.

Events: Charity fundraisers, unique experiences, product launches, athletic competition (Iron Man, Vancouver Marathon, Vancouver Sun Run, Aids Walk, cool competitions like the Amazing Race)

Festivals: Merriott Music Festival, Shambhala, the International Jazz Festival, Comedy Festival, Naughty and Nice Sex Show, Home Shows, Health Shows, Children's Festival, HSBC Celebration of Light, Illuminate Festival in Trout Lake in summer, Ghost Parade on Commercial Drive, etc.

Technology: Podcasters, Twitter, Bloggers, new cellphones, latest development in hardware, software, gadgets etc.

Car/Motorcycles: exactly what it says, covering car shows, motorcycle shows, new accessories for them, clothing, lifestyle, events, associations etc.

Travel: Fun places to go in and around Vancouver BC, culinary tour, wine tours in Okanogan, Whistler Snowboard and Ski festival.

Music: Underground local music scene, major concerts, DJs, etc.

Charities: Who are the big players? What are some emerging charities? What are the challenges they face? What new fundraising methods are they using (ex: webpages, blogging)? New types of events such as Camp Mumba's Yogathon. What to do if it rains cats and dogs on your fundraiser day. How to write a proposal for grants for foundations etc.

Film/Documentary: who are the local talents in film making, sound design, AV, visual, acting, and documentary.  Interview with makers of "The Corporation" etc. Interview the First Weekender's Club, and Women in Film, and Vancouver Film School, and Vancouver International Film Festival, and feature local independent theatres. Write about the history of film, behind-the-scenes interviews on movie sets, interview with the cast of "Smallville" Television series.

Clubbing/ Partying: Who are the top club promoters and DJs? Where are the hot spots? What new entertainment is being put on at clubs, etc.?  Which are the most anticipated parties of the year?  In-depth interviews with the who's-who of the night scene. What are the hottest new drinks (new martinis)? Write about bartender competitions, Hawaiian Tropics model competition. The list goes on.

Multiculturalism: Walking tour in Chinatown, history of the various cultural groups and it's evolution in Vancouver, temples and various religion and their impact on career and advancement (story on turbans), racism, workforce inequality, good places to eat for each type of food, First Nation’s experience (UBC Anthropology Museum, eco tours), etc.

Fashion: Local designers, schools that train designers, Commercial Drive sensibility, jewelry design, craft shows versus Portobello West Market...  BC Fashion Week, Vancouver Fashion Week.  How Lululemon has created a new awareness and West Coast style for Vancouver, shopaholics unite (how to hide your bad shopping habit from your boyfriend/husband and fix it), major sales of the year like Army & Navy's Shoe Sale.

Real Estate: The market, key players (builders of condos, residential houses, commercial space) biggest transactions, and the projections in the next 5 years, the careers within real estate, the challenges the industry faces.

2010 Olympics: Issues of branding (ex. shutting down all the other businesses with ‘Olympic’ in their name), clean up of the DTES, tax on Vancouverites, pros and cons of the Games, host venues and it's impact on the city (ex. traffic jams on Cambie driving people crazy). Richmond Oval as the new template for green sustainability, RFP process and in depth interview with John Furlong.

Home and Garden: Interior design, garden tips, what gardens are cool (Butchart Gardens in Victoria, Van Dusen Gardens at 37th and Oak). Home furniture stores at various price ranges. Make-over your bedroom in $500 or less with IKEA; how to arrange and decorate in small spaces.

Things to do around town: Where to find hot guys in town (for the straight and gay crowds), Vancouver lingo (rice boys, Slurrey, West End, The Island), the Art of Seduction, how to drink Sake properly, the many ways to get the bartender or server’s attention, how to ward off a gold-digger, how to tell metrosexual from gay men, 10 things to look for when shopping for shoes, how to survive the Gay parade or Fireworks, new things to do like sky diving, tubing, hang gliding etc.

Etiquette: Business etiquette, cultural etiquette, wedding rituals, how to eat a fancy meal with all the proper cutlery.

Investment: Penny Stock, mining industry, emerging companies, emerging technologies, etc.

Underground: Tattooing, piercing, swinger parties, nudist camps, alternative lifestyles, etc.

Green Movement: David Suzuki, Green Party, Green Peace, technology of hydro, sun, wind etc. to residential houses, BC Hydro Power Smart, recycling, how to make your home green. Green living, eco-sustainability.

Education: UBC, SFU, Kwantlen, VCC, etc. Transitioning of colleges to universities, tuition increases, job market opportunities, how to interview, what questions to ask the employer, how to research a company.

Social Media 2.0: impact of Facebook, LinkedIn, MySpace, etc.

Social Commentary: Influx of immigrants in 1990's drove up the Real Estate prices in the Lower Mainland (how local residents feel about that).  Difficulty finding employees (we have a shortage of 10,000 workers in the restaurant/hospitality industry), and it's only going to get worse.  Youth gangs and murders.  Does your vote count? 

News: social, political, geographic news relevant to Vancouver (ex. plane crash into a Richmond apt last fall, Olympics increasing our taxes, the crazy traffic.

Sports: our ‘Nucks, BC Lions, home games, tournaments, sports commentary, cheerleaders.

Neighbourhoods: Kits, Commercial Drive, West End, Mount Pleasant, Kerrisdale, Shaughnessy, North Vancouver, West Vancouver.

Imagine this site to be full of great blog posts, articles, resources, pictures, and videos that represent the life, nature, food, humour, issues, the movers and shakers that makes this town, and the talent that is the driving force to putting Vancouver on the map internationally.  We hope that you’ll be a part of our team, and help build this community.  You can do so right now by registering as a subscriber on www.vancouverbc.com and by checking out our videos at http://viewmagazine.ca/video.html
 
Strengths Finder 2.0 by Tom Rath
Having done a lot of marketing over the years, I am a true believer of focus group and finding out what people want by asking them.  I’ve been really trying to restructure Social Butterfly Club to provide more membership benefits, and adding more values to our members, and finding new ways to grow and make it thrive.  I did this on a very informal level by asking 30 of my closest friends (a few of them are my mentors).  Ken Ballard, whom I met several years ago at Monthly Mentor with Raymond Aaron group, has been a steadfast mentor in supporting me and giving me advice through everything I’ve been through.  I value his knowledge, experience and more importantly, his business insight.

I told him my concern of not wanting to dilute the Social Butterfly Club brand by adding advertising and corporate sponsorship, or potentially losing members by charging membership etc. He suggested that I read a book called “Strengths Finder 2.0” and take the test inside.

I went to Book Warehouse, got the book in a corn starch biodegradable bag, read it within 2 hours, and took the test.  Turns out I’m
1.    Input
2.    Communications
3.    Futuristic
4.    Activator
5.    Woo
Meaning: I love collecting information, exchanging and sharing information, I plan for the future, am very action-oriented, easily winning others over, and always asking “What if.”  I’m a born entrepreneur and natural networker. 

Who knew!?  The book tells us that we should all know our strength. Instead of working on our weaknesses, we should develop our strengths and delegate our weakness to those who are good at it (their strengths).  Give it a try and learn something about yourself!  http://sf2.strengthsfinder.com/research


How to make a good impression each time, every time
One of the reasons I love Toastmaster meetings are the lessons I learn through other people’s sharing of their expertise.  I had the pleasure on June 6, along with my Politically Speaking members, to hear Sylvia Lim deliver a speech designed for television, that was to teach us how to make a good impression each time, every time.

I must admit, I was intrigued, having prided myself on being a student of people, and communications, it always fascinates me how someone comes across to a stranger, and what we can do to make that lasting first impression a positive one.

Sylvia laid out the facts, she mentioned that a majority of people fall into 3 categories: Thinkers, Feelers, and Funsters.

Thinkers make up 25% of the population, and are mostly men.  They like to hear facts, logic, and options.  You might be words like “I want all the facts, and options …”  In order to impress this group of people, do your homework and have it ready.

Feelers make up 30% of the population, and are mostly women.  They relate to people with feelings.  She will tell you how she feels today, and use many relationship verbs to describe their experiences.  In order to dive into a subject, warm them up by establishing rapport first through “that’s a great tie, I really like that color on you.”

Funsters make up 25% of the population, with equal number of men and women.  These people builds casual rapport with people, and are very spontaneous, and really like to have fun. 

Sylvia suggests, if you would like to make a great impression, discover which of these 3 categories they fall under, and talk to them accordingly.  Give them what they’re asking for, and entice then with the right carrot, and relate to them in what’s important to them, and you’ll make a good impression each time and every time. Sylvia Lim is a published author and speaker.

If you would like to see what advanced toastmasters do to have fun, join us on July 4th, from 7-9 pm at the Café Du Arts on Beatty Street, across the street from BC Place.  It’s about a 5-minute walk from Stadium Skytrain station, with lots of street parking available nearby.  www.toastmaster.bc.ca

7 Risks of running Social Media Campaign

I went to a recent High Tech Communicator’s Exchange monthly meeting and met the famous Darren Barefoot, a technology guru who runs a company called Capulet Communications (www.capulet.com) with Julie Szabo.  They gave a short talk about the 7 risks of running social media campaign, and brought a keynote presentation that was both educational and entertaining.

Risk 1) When the campaign doesn’t get off of the ground, as in: nothing happens.  This means that your product/service or campaign is not that interesting to talk about.  The fix for this problem is to create something media-worthy so the bloggers would write about it.  For example, Capulet had been hired by a company who essentially does intranet plumbing.  Capulet created a social media campaign, where they set up a fake company, with 50 fake employees, whose profile were set up in the Q and A style, where the key technology blogger’s contents were displayed.  This company was named Tubetastic, and its website was made on intranet.  The company sent out a fake welcome letter to all the blogger fake employees, and this got them a ton of coverage due to the unique twist.  It's also an example of the rule, the best way to market is to use the product you are marketing.

Social Media has many faces and names: Wikipedia, Twitter, Facebook, Youtube, MySpace, Flickr, virtual worlds, Mashups, LinkedIn, Stumbleupon. Google 'media starfish' and you’ll find out all the outlets.

Risk 2) Blogger backlash.  Bloggers are not like journalists, you cannot treat them the same.  Journalists will ignore your press release if they’re not interested.  Bloggers might post your name and contact info on a black list, and bad mouth you to no end.  So RESEARCH REALLY WELL.  Do not take short cuts like using a newswire service to send out info to bloggers.  Chris Andersen, editor of Wired Magazine, has posted a black list of 392 people that have pitched which he now has blocked.  Life hacker also posted a black list of PR spammers, so be aware of how your communication is coming across.  Many music bloggers also post a black list of their own.

The key to having success in this realm is build relationships one on one!!!  Bloggers have a huge readership. Quite a few of them have more readership than The Vancouver Sun newspaper or The Province newspaper.  There are about 200,000 techie people who read technology blogs on a regular basis.  You build relationships by reading other blogs, and leaving intelligent comments, and by following others' Twitter threads)

Risk 3) Your pitch is rejected by bloggers.  Product testing is rejected.  The next step for you to do is respond.  There is a website called BrangTag (ex: VW = Hitler).  It’s a quick and easy way to get a feel of the general public’s perception of your brand’s reputation.  In 2006 Chevrolet had a make-your-own commercial online campaign which really blew up in their face, as consumers were just beginning to retaliate towards big SUVs, especially domestic cars that were gas guzzlers.  So there were quite a few sarcastic commercials on Chevrolet’s website.  Fix: Do your homework, recognize people’s public attitude, find the HUB online.  When you go to discussion boards, authenticity is very important.  If someone is to represent a company, it should be the project manager, or the engineer who built the product, as the message is more compelling.  It's not about who the best writer is, but who knows the accurate information.

Success in social media means someone wrote your link, maybe a blog post, a series of blog posts. Get revered blog writers to write about you.  (ex: Boing Boing blog has millions of readers)

Risk 4) Social Media Campaign dies: Recognize social media will not go away, it will only get bigger!  Facebook has 75 million people, there are 16,000 internet users, 78% read blogs, 2 billion pictures on flickr.  If you want your social media campaign to continue to thrive, it must be built into someone’s job description.  They must on a regular basis research blogs, use technorati, watch blogs, comment.

PR people shouldn’t be commenting on blogs.  It should be engineers, travel agents, project managers to gain authenticity!  It should be the people with the best answers writing these responses.

Google - the first 5 research response is the MOST important!  You gotta know what people are looking for when doing searches.  www.socialmediafirehouse.com will explain RSS Feed, Twitter, Youtube, etc.  Do not write directly into Wikipedia, unless it’s incorrect or incomplete. If that's the case, then you may send your edits to the “Talk Page”, but others must submit your info into Wikipedia. If you try to submit yourself, the post will just get deleted one week later.

Risk 5) When conducting these campaigns, do use other methods to get the word out, to create the buzz, don’t rely just on social media marketing methods.  There has been a recent example (in N.Y. and L.A, train ads with “You DO look fat in those jeans Sarah Marshall" for the upcoming film "Getting Over Sarah Marshall" caused a huge retaliation with real women named Sarah Marshall. This created a huge buzz.

Risk 6) Over-marketing your company/ product is a very anti-social behaviour and is not well received.  On twitter, talk about others, and think about what values you’re giving to the readers of your twitter thread, instead of your advertising message.  Tips, links, are good information to put in.  Micro-blogging like twitter is becoming the latest trend! 

Risk 7) Not being proactive.  When facing controversy, be up front and write what you know, respond right away.

Some of the latest trends coming down the pipe that got the geeks excited now are

1)    Bright Kite – a yahoo project which is a location GPS sharing tool
2)    Friendfeed: combines Twitter, Flickr, Facebook, FinkedIn etc so you can update them all at once and connect them

www.socialmediaready.com is Darren and Julie’s e-book to help you if you think your company is ready to try a Social Media Campaign as apart of your marketing/PR mix!  Book price is $50.  If you'd like to get in touch with them, please visit www.capulet.com


Celebrity Sighting

I bumped into the pregnant but still beautiful Tamara Taggart at the H & M Grand Opening!   I LOVE H & M.  Here is our picture.  Then I went to the North Shore Business Success Group’s Presentation where Peter Robinson, the new CEO of David Suzuki Foundation spoke, and sat at the same table as Pamela Martin from CTV.
  

__________________________________________________________________________________________________________________
If you would like to get yourself and your business featured or event featured, please contact Alice regarding Membership Spotlight, and event poster e-blast. The interview and writing is $100, email blast is $200. This goes out to 4,000 confirmed email addresses of professionals and business owners in the Lower Mainland. Only 2 spots per month. If you do not have a professional head shot picture, Michael O'Shea Photography can provide the service at $225. If your business is unknown to us, 2-3 business references with your requests please. As well, $300 for each event poster e-blast. It goes out with our twice a month events calendar.

Who We Are:
The Social Butterfly Club has over 4,000 members in the Lower Mainland, and around the world and we are still constantly growing! Members are business professionals and entrepreneurs from a wide range of career fields and expertise between the ages of 20-70 who love to network, explore and grow personally. The purpose of our club is to create connections; provide information and business resources to our members; and to inspire and enhance their professional and personal lives.  Visit our website at www.socialbutterflyclub.ca

Feel free to share this newsletter with a friend, encourage them to become a member.  Membership is free, and you can opt out at anytime.


Alice Zhou
Vancouver's Networking Queen
Tel 604 676-1587
Cel 604 773-5231
alice@socialbutterflyclub.ca
www.socialbutterflyclub.ca
 
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